To Win Over Skeptical Consumers, Healthcare CEOs Should Turn to Executive Branding - Healthcare Business Outlook
A recent poll found that 70 percent of Americans feel the U.S. health system has failed them. This sentiment was confirmed by a Commonwealth Fund report that revealed Americans are sicker and die younger than their counterparts in nine other wealthy countries despite paying twice as much for healthcare services. Add to this the Medicaid and Medicare reimbursement cuts that took effect earlier this year, which only increase the budget shortfall that most nonprofit hospitals experience and the con...