Sandi Sonnenfeld

Award-winning content developer, ghostwriter and senior public relations and marketing communications professional who has published more than 250 articles, op/eds, blogs and other thought leadership in some of the nation's leading mainstream and business trade publications about the complex issues affecting today’s businesses and consumers. The work featured in this portfolio reflects both my understanding of PR and content marketing strategies and my ability to write on just about any topic in a variety of print, digital and video formats.

PR & Corporate Communications

From marketing brochures and blog posts to press releases and streaming videos, below are representative examples of branded content that I've created over the years, as well as case studies and thought-leadership about public relations, crisis communications, content marketing, and internal communications, including employee engagement. 

What Scarlett O'Hara Teaches Us About Authenticity

Most executives I speak to believe their companies could do a better job communicating with their customers, shareholders, talent or just with each other. All too often, however, C-suite professionals respond to corporate communications the same way that Scarlett O’Hara did whenever her actions conflicted with her beliefs—be it the invading Union Army, killing an army deserter and would-be rapist, or raising the money to pay for the taxes on Tara—declaring,“I can’t think about that now.

In Their Own Words: Women Lawyers on Leadership

Conceived of and edited this diversity and inclusion piece to introduce the women partners at Kaye Scholer and highlight how being female shaped them as lawyers and leaders. Also researched and wrote the introduction and project managed the entire production process, including overseeing its design and layout and the printing process. Developed as part of the firm's efforts to showcase the depth and breadth of senior female attorneys and connect with clients for whom diversity is a core issue.

President Obama's National Infrastructure Advisory Council Cites NYC-Pillsbury Effort as Model for Nationwide Disaster Planning

A report released by President Obama's National Infrastructure Advisory Council (NIAC) cites the systematic legal analysis used by the City of New York, with guidance from national law firm Pillsbury, as a model for federal, state and local governments - especially major metropolitan areas - to adopt nationwide in their disaster planning.
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Below are just a few of the videos I wrote and produced for Pillsbury Winthrop Shaw Pittman and Kaye Scholer or helped arrange and prepped our lawyers to appear in third-party videos.

White Collar Enforcement in 2013 - YouTube

To help elevate the reputation of my firm's partners in various fields, I worked not only with journalists but also third-party contacts to feature our attorneys on emerging areas of interest. In this LEVICK Daily video interview, we discuss white collar regulation trends with Amy Conway-Hatcher, a partner in the law firm of Kaye Scholer LLP. While 2013 may not bring dramatic shifts in enforcement priorities, the advent of digital and social media has resulted in shrinking news cycles and a diminished window of opportunity for companies to control the narrative when problems arise.

Managing a Crisis and Your Company's Reputation

After law firm Pillsbury Winthrop Shaw Pittman was retained to defend one of the companies involved in the 2010 BP-Deepwater Horizon accident and oil spill in the Gulf of Mexico, I helped the firm to formally launch a Crisis Management Practice working in conjunction with crisis communications agency Levick Strategic Communications. Pillsbury had been advising on crisis issues as far back as the 1906 San Francisco Earthquake and on industry-transforming crises like the 1979 Three Mile Island Nuclear Accident, but it never created a multidisciplinary crisis management team before. I not only brought Pillsbury and Levick together to jointly advise clients but worked directly with our attorneys to educate clients and potential clients about the challenges of reputation management when a crisis such as an environmental accident, data security breach, natural disaster or an EPA, SEC, DOJ or IRS investigation occurs. In this video, Pillsbury Environmental Partner and former NOIA director Tom Campbell talks about what companies need to do when faced with a crisis on Levick's Bulletproof Blog.