Thoughts on Redesigning Health Care: Aligning Incentives to Drive Innovation
Health care has drifted far from its roots. The trusted, dedicated physician making house calls to patients stopped doing
Healthcare & Life Sciences Experience
I had been writing about health-related issues even before I joined the PR agency Publicis Dialog, where I helped launch soma.com, the nation's first full-service online pharmacy and drug-fulfillment center, which due to the hundreds of stories my team and I generated resulted in the startup being acquired by CVS Health six months later for 15 times its initial value. Today, the online prescription service CVS offers is the largest in the nation and emerged out of that small acquisition. More recently, I've been working in a freelance capacity for health organizations like Banner|Aetna (via the healthcare communications agency Activate Health), Teladoc Health, and HealthQuest. Other content I've developed was designed to educate and influence decision-makers at healthcare entities or life sciences companies like Pfizer, Novartis, and Medtronic on behalf of law firms. Either way, I find healthcare issues and the evolution of health technology, such as the automated patient engagement solution developed by Intrado HouseCalls, fascinating and embrace opportunities to tell health-related stories.
Banner | Aetna Takes Aim at Type 2 Diabetes With Virtual Care Partnership
- With the extremely high frequency of type 2 diabetes in Arizona, Virta Health’s partnership with Banner | Aetna can significantly improve the health of this population.
Banner | Aetna is a health insurance company from Arizona that launched in 2011 with the aim of providing healthcare consumers with affordable resources and high-quality care. The company leverages Banner Health’s network of physician, health centers, and hospitals, and Aetna’s advanced healthcare analytics.
Virta Health offe
Op/Ed: Why are there still 800,000 uninsured Arizonans when no- and low-cost options exist?
Why are there still 800,000 uninsured Arizonans when no- and low-cost options exist? Opinion: Why do so many in Arizona forgo health insurance when there are subsidies and discounts? Start by thinking about who is most at risk to be uninsured.
Despite Arizona’s strong economic growth, we rank among the worst states for the number of adults and children with health insurance.
The statistics don’t demonstrate the adverse effects of going without health coverage. Uninsured people are more likely
Automating patient engagement can improve national roll-out of Covid-19 booster vaccine
This fall, the United States enters a new phase in the Covid-19 pandemic with the national roll-out of booster vaccines. While the CDC already recommended booster shots for the immunocompromised, there has been extensive debate about the broad criteria for future eligibility (who should receive an additional shot and when).
Improve Your Pre-Procedure Patient Communications
Some gastroenterologists perform as many as 12 colonoscopies a day, making them a highly routine screening. Preparing for the procedure, however, can feel anything but routine for patients. Pre-procedure patient communication is one way healthcare organizations can help make sure patients are ready for the scheduled appointment and that the procedure goes well.
The procedure prep process starts days before the screening and involves multiple steps that can be difficult for patients to follow, s
2020 Predictions for Virtual Care
Ghosted this bylined article for client Teladoc Health, the nation's largest platform for virtual care services, about the future of telemedicine and its importance in any comprehensive employer-sponsored health benefits plan.
Blog Post: Providing Unsurpassed Quality Care
One of the priorities for our Quality of Care & Patient Safety Committee in 2019 was to earn accreditation from the ClearHealth Quality Institute (CHQI), the only program approved by the American Telemedicine Association to accredit virtual care organizations.
Teladoc Health Ranks First In Inaugural J.D. Power Telehealth Study | Newsroom
Kaye Scholer Helps Pfizer Subsidiary Defeat Class Certification in Antitrust Suit
Example of the types of press releases my team and I wrote announcing client successes.
Health Quest's RN Connection Newsletter
Launching America's First Full-Service Online Pharmacy
Blog Post: Health Quest Home Care Profile
Social Media Questions Pharma Companies Should Be Asking
Medical Device Laws and Off-Labeling Promotion
Emerging Trends: Patient Privacy
Hospitals lag far behind other organizations when it comes to data security and privacy issues.
