Healthcare & Life Sciences Experience

I had been writing about health-related issues even before I joined the PR agency Publicis Dialog, where I helped launch soma.com, the nation's first full-service online pharmacy and drug-fulfillment center, which due to the hundreds of stories my team and I generated resulted in the startup being acquired by CVS Health six months later for 15 times its initial value. Today, the online prescription service CVS offers is the largest in the nation and emerged out of that small acquisition. More recently, I've been working in a freelance capacity for health organizations like Banner|Aetna (via the healthcare communications agency Activate Health), Teladoc Health, and HealthQuest. Other content I've developed was designed to educate and influence decision-makers at healthcare entities or life sciences companies like Pfizer, Novartis, and Medtronic on behalf of law firms.  Either way, I find healthcare issues and the evolution of health technology, such as the automated patient engagement solution developed by Intrado HouseCalls, fascinating and embrace opportunities to tell health-related stories.

Banner | Aetna Takes Aim at Type 2 Diabetes With Virtual Care Partnership

- With the extremely high frequency of type 2 diabetes in Arizona, Virta Health’s partnership with Banner | Aetna can significantly improve the health of this population. Banner | Aetna is a health insurance company from Arizona that launched in 2011 with the aim of providing healthcare consumers with affordable resources and high-quality care. The company leverages Banner Health’s network of physician, health centers, and hospitals, and Aetna’s advanced healthcare analytics. Virta Health offe

Op/Ed: Why are there still 800,000 uninsured Arizonans when no- and low-cost options exist?

Why are there still 800,000 uninsured Arizonans when no- and low-cost options exist? Opinion: Why do so many in Arizona forgo health insurance when there are subsidies and discounts? Start by thinking about who is most at risk to be uninsured. Despite Arizona’s strong economic growth, we rank among the worst states for the number of adults and children with health insurance. The statistics don’t demonstrate the adverse effects of going without health coverage. Uninsured people are more likely

Improve Your Pre-Procedure Patient Communications

Some gastroenterologists perform as many as 12 colonoscopies a day, making them a highly routine screening. Preparing for the procedure, however, can feel anything but routine for patients. Pre-procedure patient communication is one way healthcare organizations can help make sure patients are ready for the scheduled appointment and that the procedure goes well. The procedure prep process starts days before the screening and involves multiple steps that can be difficult for patients to follow, s