Healthcare & Life Sciences Experience
I had been writing about health-related issues even before I joined the PR agency Publicis Dialog, where I helped launch soma.com, the nation's first full-service online pharmacy and drug-fulfillment center, which due to the hundreds of stories my team and I generated resulted in the startup being acquired by CVS Health six months later for 15 times its initial value. Today, the online prescription service CVS offers is the largest in the nation and emerged out of that small acquisition. More recently, I've been working in a freelance capacity for health organizations like Banner|Aetna (via the healthcare communications agency Activate Health), Teladoc Health, and HealthQuest. Other content I've developed was designed to educate and influence decision-makers at healthcare entities or life sciences companies like Pfizer, Novartis, and Medtronic on behalf of law firms. Either way, I find healthcare issues and the evolution of health technology, such as the automated patient engagement solution developed by Intrado HouseCalls, fascinating and embrace opportunities to tell health-related stories.