Sandi Sonnenfeld
Award-winning content writer, ghostwriter and senior corporate communications professional who has published more than 250 articles, op/eds, blogs and other thought leadership in some of the nation's leading mainstream and business trade outlets about the complex issues affecting today’s businesses and consumers. The work featured in this portfolio reflects my understanding of regulated industries, how to develop and deploy effective PR and content marketing strategies and showcases my ability to write on just about any topic in print, digital and video formats.
PR & Corporate Communications
From marketing brochures and blog posts to press releases and streaming videos, below are representative examples of branded content that I've created over the years, as well as case studies and thought-leadership about public relations, crisis communications, content marketing, and internal communications, including employee engagement.
Thought-leadership as a Business Driver
What Amazon Has Done to Books: An Interview with Mark McGurl, PhD
Op/Ed: Why are there still 800,000 uninsured Arizonans when no- and low-cost options exist?
Despite Arizona’s strong economic growth, we rank among the worst states for the number of adults and children with health insurance.
The statistics don’t demonstrate the adverse effects of going without health coverage. Uninsured people are more likely
Can Publishing Apps Like Vella, Radish or Substack Enhance Your Income?
Join Us to Stop Book Banning
According to the American Library Association’s Office for Intellectual Freedom, the number o
Improve Your Pre-Procedure Patient Communications
The procedure prep process starts days before the screening and involves multiple steps that can be difficult for patients to follow, s
2020 Predictions for Virtual Care
Authors Guild 2021 Annual Report
Breakthroughs: Kaye Scholer Firm Brochure
Launching America's First Full-Service Online Pharmacy
Just 29% of Corporate Executives Confident of Weathering a Crisis
What Scarlett O'Hara Teaches Us About Authenticity
Internal Strategies to Restore Employee Trust
Seven Ways to Strengthen Employee Engagement
Antitrust Litigation Fact Sheet
Quantify Your Efforts to Communicate Success
In Their Own Words: Women Lawyers on Leadership
Web Content Development: Intellectual Property
Rebels with a Cause
Emerging Trends: Is Software Patentability in Peril?
InteractiveAge Names Pillsbury One of Three Top Video Games Firms
Why Traditional Media Still Matters
Videos
Below are just a few of the videos I wrote and produced for Pillsbury Winthrop Shaw Pittman and Kaye Scholer or helped arrange and prepped our lawyers to appear in third-party videos.